From what I've read it sounds like a really good idea if you have young children. You can buy a plan for them. For example: A death benefit worth $500,000. You pay for the first five years only. The catch is that the annual fees is pretty expensive for many people. It's about $11,000 per year for 5 years. However, After the five years you pay nothing and by the time the child goes to college the cash value of the plan can pretty much cover most of not all of their college expenses. If you are lucky, and you keep the plan rolling it would be worth about 1.4 million by the time your child hits 60. So by starting young you are actually taking care of their retirement. Here is what I think is also a good thing about it, You can redeem the policy at any time, so if you are short of cash for your own retirement, you can redeem the policy that was intended for your child and use it for yourself. If I lived to 70 years old the policy would be available to fund your own retirement. anyone else here about this plan? Any thoughts? It sounds like a good idea for those who have or are expecting to have children. Opinions please! In response to Rahnside answer, it is not just about insuring them (death benefit) It's about securing their future and if need be having an emergency fund for me and my wife's whether it be retirement or helping our kids pay for their college tuition. I can insure them for whatever amount I want it doesn't have to be $500,000. But obviously, the more I pay in 5 years the bigger the cash value years down the line.