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What can a life insurance company do to get college students to purchase life insurance?

What can a life insurance company do to get college and university graduates to purchase risk (life and critical illness insurance) and investment product solutions as part of their financial plans?

Public Comments

1. Nothing. At that age and with the debt load they are carrying, life insurance is a waste of money. They have no family to protect nor any assets. Total waste of your time
2. Well, not much. See, life insurance, isn't a very good idea for MOST college students. It's a crappy investment tool for most people, especially those just STARTING out on building their wealth. Critical illness coverage is a major ripoff. It's like buying car insurance, that only covers you if you're hit by a car driven by someone in a clown suit. The problem is, the tool you're trying to sell, is NOT the tool for your target audience - the tool for your target, is probably a systematic monthly mutual fund investment in an IRA setup.
3. Lie. Insurance products are LOUSY investments.
4. That's like asking how does a parachuting company get more 80 year olds to come try skydiving. If the product or service doesn't fit then you try a different angle and target the product/service to the group that actually needs/wants the product/service.
5. Nothing, but they can try to recruit college students to work for them.
6. A college student does not need life insurance, unless he is married, with or without a child. College graduates are concerned with job hunting, good grades, where they will live, their social life, and their immediate future................. not life insurance.