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Another New York Life Insurance Agent in my city has their name and address to appear on Yahoo search. How?

I put life insurance - Monroe, LA in search and other agents here in Monroe appeared. I would like to know how to get my name there.

Public Comments

1. There are companies that claim to be able to get your web site to be more prominent on search engines
2. They pay for the privelege.
3. You have to pay for SEO